Are appliances
right for your store?

Are you looking for ways to grow your business and attract new customers?

Do you have 100 sq. ft. or more you could dedicate to appliances?

If you answered "yes" to both questions, appliances may be right for you.

Whirlpool Corporation's Hardware Channel Appliance Program is designed to make small, independent Hardware Dealers a destination for purchasing Whirlpool Appliances.

Draw new customers to your store

with the program intended to grow high ticket sales.

Keep the process simple

with display-based program and promotional plans.

Access a dedicated support network

to facilitate your needs in this business segment.

What Hardware Dealers like you are saying about Whirlpool Corporation's Appliance Program

The Whirlpool Advantage

  • Hardware channel experts
  • Field sales support
  • Dedicated Whirlpool inside sales support
  • Business management knowledge
  • Easy online ordering
  • Online training, marketing tools, product knowledge
  • Easy to navigate product look-ups and comparisons
  • Hardware channel support group

Program Requirements

10-piece floor display minimum (100 sq. ft.)

Store associate with a passion for appliances

Enjoy these program benefits

Up to 15% Initial Flooring Discount
Free Marketing POP Starter Kit
Extended Dating on Display Orders
Trade Show Specials
Prepaid Freight on 6+ units
Annual Rebate Program
3% Co-op Advertising Fund
Extended Warranty Program

Frequently Asked Questions

To get started, call Becky today: 1-866-939-1955 or bheiss@saleslinkco.com
®/™ © 2019 Whirlpool Corporation. All rights reserved. MAP is minimum advertised price for co-operative advertising purposes. Dealer alone determines actual retail and advertised prices.