Are you looking for ways to grow your business and attract new customers?
Do you have 100 sq. ft. or more you could dedicate to appliances?
If you answered "yes" to both questions, appliances may be right for you.
Draw new customers to your store
with the program intended to grow high ticket sales.
Keep the process simple
with display-based program and promotional plans.
Access a dedicated support network
to facilitate your needs in this business segment.
"Lucas Brothers Hardware has sold Whirlpool appliances for over 30 years. Whirlpool is the driving force and the most solid anchor in our store. The dependability and the excellent reputation of Whirlpool appliances makes our job easy when selling, whether it's a top of the line refrigerator or our most affordable dishwasher. When people come into our store to buy an appliance, whether a first time customer or a lifelong patriot, the Whirlpool emblem does half our job."
– Lucas Brothers Hardware, Hardinsburg, KY
"Kruse True Value has been in business for 25 years in Hartington, NE. In those 25 years we have seen a lot of changes in the appliance industry. Service is a strong part of the appliance business which I feel is needed to drive sales in our rural community. As a business we also need partners that give us the service we need to stay in business. The Whirlpool team we work with does a great job with our needs for our Whirlpool/Maytag appliance business."
– Kruse True Value, Hartington, NE
"The help we get from SalesLink and the Co-op is invaluable. Without this we would have never made it 45 years."
– Tuscola Hardware, Tuscola, IL
10-piece floor display minimum
Store associate with a passion for appliances
This is a drop ship program. Appliances will be delivered to store locations directly from Whirlpool Corporation.
Orders of six (6) units or more will ship prepaid freight.
Hardware Dealers use lines of credit available through their Hardware Cooperative. Talk to your Hardware Cooperative for more information on credit availability.
Whirlpool Corporation requires all dealers to maintain a minimum display of current appliances to secure access to purchase.
The Whirlpool Hardware program is a display-based program, for retail sales to end consumers. There is no process for managing quotes or drop ship orders in this program. The assortment offering is typically higher featured than items used for apartment replacement.